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Formula S7 Rebranding
Brand
Formula S7
Services:
Rebranding
Brand strategy
Visual identity
Objective:
To create a designer brand that is centred around sustainability and also represents very strong values and a bold personality that stands out in the luxury market.
Background:
Formula S7 aims to offer a wide range of unique,
eco-conscious apparel for individuals during different stages of their sustainability journey. The brand’s mission is to empower these individuals to create an iconic wardrobe in the most sustainable way possible, choosing from
hand-made, custom and basic pieces all designed by
a passionate and talented founder - Anastasia
Solution:
Logo suite for Formula S7 derives from original imagery, designed by the CEO, creating a cohesive but edgy logo system including logotype, logo marks and icons.
Solution:
Typography used for the rebrand is really bold and eclectic, referencing a very customfeel of the brand. One of the fonts used, is the designer’s handwriting digitalised which ties together the branding and the designs that also often features this handwriting.
Solution:
Brand’s visual identity reflects the brand’s core - it is daring and fun, allowing for experiments. The wide range of brand marks makes the brand identity flexible while still allowing for cohesiveness with consistent use of icons, colours and type.
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