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MUNDANE STUDIOS branding
and packaging
Brand:
MUNDANE STUDIOS
Objective: The goal was to capture the spirit of a modern, sustainable clothing brand rooted in circular design
and focused on the charm of vintage materials. The identity needed to feel contemporary yet soulful, highlighting how everyday garments can be transformed into one-of-a-kind pieces meant to be loved, worn, and kept.
Services:
Visual identity design
Packaging design
Brand story: Mundane Studios is a slow fashion brand focused on circular design and repurposing of second-hand materials. They work with preloved fabrics, creating small made-to-order drops of well-thought timeless designs. The aim was to translate the values of combining modern solutions with timeless chic into branding that will stand the test of time.
Solution: The logo system was created combining a timeless typewriter font
with modern sans serif and an alternative logo version, that is more contemporary
and organic was also made to make
the system more flexible.
Colour palette and imagery: Chose colours are combining earthy, natural tones with bold accent colours, again playing on the notion
of balance between sustainability and contemporary solutions. Photo shoots are further enforcing this connection with the modern designs being placed in breath-taking landscapes.
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