top of page
Libelula Jewelry
Branding and creative direction
Brand:
Libelula Jewelry
Services:
Visual identity design
Creative direction
Social media design
Objective:
To create brand identity that channels the energy of eternal summer holiday through ethereal typography, bright color palette and romantic visuals. Bringing nostalgic, luxurious vibe into the world of jewelry with refined graphics and collateral, creating a dream-like brand universe focused on building community and making memories around the unique pieces of natural gemstones
Brand concept:
Libelula is a jewelry brand creating unique and custom pieces from precious gemstones. The brand is conveying a luxury vibe, celebrating small luxuries giving a nostalgic feeling of summer all year round. Women wearing Libelula are cool and original with appreciation for special pieces, craftsmanship and celebrating small things in life. The brand focuses heavily on bringing the joyous, spontaneous feeling of summer holidays with the pieces you can wear every day.
Logotype:
Libelula primary logo is a combination of flowy, bold logotype and a logomark - dragonfly symbolising fleeting summer moments. Logo is warm and elegant with deliberate choice of typography that brings summery, nostalgic feel to the visual identity.
Color palette and imagery:
Brand color palette and imagery are very bright, romantic and ethereal. The goal was to create a consistent vibe of summer care-free joy kept for the whole year in memories, photos, and souvenirs. The colours are chic and energetic and they greatly compliment the summer post card-like photography used for the brand.
bottom of page