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Mindsettled branding
and packaging
Brand:
Mindsettled Holistic Healing
Services:
Visual identity design
Packaging design
Objective:
To create a brand experience that reflects the approach to health rooted in ancient, holistic and spiritual practices offering a clear alternative approach to mental health, health and wellness. To communicate the vibe of harmony and balance rooted in nature.
Brand concept:
Mindsettled is a holistic health clinic and concept store focused on alternative approach to physical and mental health and wellness. The brand is focused on providing a wide range of holistic solutions to health problems focusing on creating more over-all balance and harmony in body and mind. Mindsettled offers a range of treatments, classes, courses as well as products that will further support one's healing journey. The brand needs a visual identity system that will be flexible and easily applied to each part of Mindsettled's activity.
Solution:
The logo system was created with flexibility and different usage possibilities in mind. Logotype in two variations was created alongside brand mark and tag line.
Brand logotype is a combination of serif and italic letters creating a unique, harmony and flow for the logotype. Keeping it visually balanced yet interesting and modern makes the logotype an important part of Mindsettled brand DNA.
Color palette and imagery:
Brand color palette and imagery are very calm, harmonious and organic. Colours are light and they reflect the color palette of nature. Imagery combines human and natural, evoking our primal connection to nature.
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