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Jigsaw fashion campaign

During my second year at university, I had an amazing opportunity to create a fashion campaign in collaboration with Jigsaw.  As it was a group project, we decided to disrupt the otherwise conservative brand with a campaign all about gender inclusivity. We decided to dress our male model in a frilly, flowery dress and colorful women's knitwear while our female model was rocking a male suit. Both models were wearing makeup and we made closeups of the outfits to show that when you look really closely gender doesn't matter and the only thing you can see is just a person expressing themselves with their style. 

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